Why the VAT increase has had no impact on many parents.

When the government first announced the 20% VAT increase on fees, I had mixed responses from my clients and parents that I speak to every single day.

Some were initially outraged. Others expected it. Others were indifferent about it.

A 20% increase on yearly private school fees will of course make a difference but I was fascinated to see how little parents were bothered by this.

And let me tell you why.

The clients we work with love investing in their children’s education. I am the same.

When I spend money on my son’s education, it delights me. Especially if I know that it is of tremendous value. Our clients value their child’s private school’s education and they see it as value for money.

I personally don’t know of anyone who has removed their child from their private school education to go to state school because of the VAT increase on termly fees.

Some parents have said to me that there will be more places available now that the VAT increase has been confirmed to be going ahead from the 1st of January 2025. This is absolutely NOT the case. These top private schools are more over subscribed than ever.

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